U sability testing is a crucial step in product development, evaluating how effectively real users interact with a product through practical tasks. It’s the cornerstone of ensuring products aren’t just usable, but delightful. Why (Task-Based) Usability Testing Matters Task-based usability testing involves observing users performing realistic tasks to uncover issues, understand user behavior, and optimize designs. In an article by Godwin Okwong titled: The Role of AI in UX Design — Empowering UX Designers Beyond the Buzz , emphasis is made as to how Amazon and Booking.com rigorously employ such testing, shaping every interaction based on practical user feedback. Real-World Examples: Usability is the cornerstone of effective UX design , and includes a variety of ideas that when implemented well, result in higher engagement, lower expenses, improved accessibility, improved user pleasure, and a competitive edge, usability testing aids designers in refining their ideas in light of actu...