THE PSYCHOLOGY OF COLOR IN UX DESIGN Written by Godwin Okwong COLOR IN UX DESIGN: MORE THAN JUST A PRETTY PALETTE Psychology of Color Chart —  Lindsay Marsh Design When you think about the color red, what comes to mind? Passion? Danger? Maybe even hunger? Color isn’t just a visual element; it’s a powerful psychological tool that can influence how we perceive and interact with the world around us. In user experience (UX) design, understanding the psychology of color is essential to creating interfaces that not only look good, but also resonate with users on a deeper level. So, by citing comparisons, expert perspective and a broader detail, let us consider the concepts of color theory, explore how it affects user perception and behavior, and examine the importance of cultural context in color choices. Color Theory 101: The Basics and Beyond Now, think of a website you visited, and the choice of colors was so warm and welcoming that you were tempted to explore an...

  THE GREAT DEBATE: DARK MODE VS. LIGHT MODE DESIGN Written by Godwin Okwong We sincerely apologize for being away for that long without a prior update. But, we can assure you guys that we were busy finding better ways to serve you and make user experience more stress-free. So, buckle up; we’re back and better, ready to bless you with exceptional UX contents! So today, we look at the age-old debate between dark mode and light mode design, and why designers, developers, and users alike find themselves picking sides. As the debate continues, it’s no longer just about aesthetics; it’s more or less a conversation about comfort, accessibility, user engagement, and even business strategy. So, let’s give our due perspective and consideration into the nuances of this ongoing debate, paying more attention to how dark and light modes impact user experience and the broader implications for design and business. 1. User Preferences and Comfort: The Battle of the Modes Imagine this: Yo...

Visual Design: Why You Need To Be A Visual Designer in 2024 Visual Designers vs Graphic Designers: Who Does What | Toptal® Hello there, And, once again, let me welcome you to the immersive yet sublime journey of unraveling the intricacies of UX design! In our ongoing series, “ Getting Started with UX Design: A Beginner’s Guide ,” we’ve navigated the foundations of UX design in light of Usability , Empathy , Information Architecture , Interaction design (IxD) , laying the groundwork for crafting seamless user experiences. Now, let’s set our compass on the exciting field of Visual Design, where pixels dance with purpose and every hue tells a story. Prepare to dive deep into the aesthetics that breathe life into user interfaces as we explore the art and science behind creating visually compelling experiences. From establishing brand identities to ensuring a harmonious color palette, join us as we unravel the secrets of Visual Design in UX, unlocking the next chapter of design ma...

  A Beginner’s Guide to Interaction Design: All You Need to Know Hey there! Great to have you here again, and welcome to yet another exciting episode of Getting started with UX design: a beginner’s guide and User Experience Design Best Practices. In this episode, we will discuss in detail everything you need to know about interaction design (IxD), and why it is one of the interesting and exciting aspect of user experience design. In the previous episode, we discussed information architecture in detail. So, let’s dive in already. In an increasingly digital world, where nearly every facet of our lives involves technology and digital interactions, the role of interaction design has never been more critical. From shopping for groceries online to hailing a ride with a tap on your smartphone, our daily transactions and experiences are intrinsically linked to the design of digital interfaces. Whether you’re a seasoned designer looking to expand your knowledge or a curious novice seeking...

  Information architecture: the blueprint of exceptional user experience design Hello readers, Welcome to this episode of Getting started with UX design: a beginner’s guide and user experience design best practices. Just like we keep saying every other time, in today’s digital age, user experience (UX) is a critical aspect of any successful product or website. The way users interact with and navigate through digital platforms plays a pivotal role in determining their satisfaction and engagement. At the heart of a seamless and intuitive UX design lies Information Architecture (IA). IA is the foundation upon which effective user-centered user experiences are built. In this article, we will explore what information architecture is and why it is invaluable in UX design. What is information architecture? Information architecture is the structural design of information within a digital product or platform, with the primary goal of facilitating efficient organization, navigation, and re...